Mel is a seasoned Marketing and Communications professional with experience in communications, event management, digital and strategic marketing across a range of sectors. Mel has excellent attention to detail, thrives on building strong relationships and enjoys keeping up-to-date with the latest marketing trends.
What made you decide to become a Marketing & Communications Coordinator?
After completing a Bachelor of Commerce (Marketing) at Canterbury University, I worked in sales, advertising and account management in a range of industries, which gave me an excellent platform to experience working directly with clients and better understand their needs. Marketing has always been my passion. I particularly enjoy the challenge of developing and implementing a client-centric strategy, working with a great brand and being surrounded by inspiring people!
What did you do before joining Abley?
Most recently, I was a Marketing Campaign Manager for an education organisation, which offers professional development for teachers. Prior to that I was in a Marketing and Communications role for a global engineering consultancy company.
What do you enjoy most about your job?
I love the variety that marketing offers – no two days are ever the same! I enjoy connecting the dots between who our customers are, what they do, what they need and what our organisation can offer. It’s always great to see tangible results from a successful marketing campaign or positive feedback about a client event you have organized.
What has been your career highlight so far?
I have organised a number of successful client events, from which stronger relationships have been built and job opportunities realised. For any successful business relationship, trust needs to be built over time, so as well as delivering great work, it’s important opportunities are created to get to know and better understand each other.
What do you enjoy doing in your spare time?
I love to get outdoors with friends and family, whether it’s out for a run/walk, camping, playing netball or dragon boating. I’m a self-confessed foodie, and enjoy baking with my daughter, cooking dinner parties for friends and trying out new restaurants/cafes. Travel is my other passion - I love planning getaways, whether it’s exploring our own beautiful country or beyond!