Dena has joined the Abley team as a Senior UX/UI & Web Designer with 13+ years of design and software industry experience. She is skilled in user experience, user interface design, digital and print design, CSS and HTML, and has a Diploma of Web Development from Natcoll Design Technology (ACG Yoobee School of Design) and Diploma in Communication Arts and Design from Design & Arts College NZ.
Dena’s role has her swapping between solving UX problems, creating the UI for software, giving design guidance to other team members, writing HTML structure & CSS for websites and generally solving design problems and pushing pixels.
What made you decide to become a UX/UI Designer?
I saw web design and development as a natural extension of my graphic design experience. I really enjoy thinking about things from a user perspective and get satisfaction from taking a piece of software to the next level.
What did you do before joining Abley?
I spent the last 8 years in a similar role but in the eCommerce industry.
What does a typical day in the office include?
It can vary a lot – which I love. One day might see me talking to clients, creating wireframes and doing designs, to writing HTML and styling with CSS the next day.
What do you enjoy most about your job?
As above, the variety! I enjoy being able to get my hands dirty in the code one day, and be doing a visual design work the next. I also work with a cool bunch of people which makes coming to work great too.
What’s the most challenging thing about your job?
Learning all the new terminology and unique user issues that this new industry brings.
What’s been your career highlight so far?
Being able to travel to meet clients and get a proper understanding of their environment and requirement is always a highlight. I have also been lucky enough to travel for conferences in the past and meet like minded people, which is also great.
What do you enjoy doing in your spare time?
When I’m not hanging out with my family, I can be found in my garden, working on my side hustle or in the front row of a rock concert.